Day in the life: Events manager
Published: 21 Nov 2014
No two days are the same in the life of an event manager. Unless I’m onsite launching an event, I arrive at our Kemnay-based office at 8am, ready to execute the wide range of tasks associated with managing live events. This preparation/ planning phase represents by far the most important component of a successful event. After grabbing a cup of coffee, I ensure that my colleagues Amy, Alice and Carla (account executives) understand their responsibilities for the day and how those integrate with the bigger picture.
Many mornings comprise client liaison activities to ensure that their needs and expectations are being met in the most efficient way possible. In addition, I undertake a range of supplier meetings with the objectives of achieving the best quality, service and price whilst also ensuring they are up to speed, sufficiently trained and fully aware of our operational requirements
As a company, our USP is the robustness of our proprietary health and safety systems. These are designed to benefit the safety and reputation of our clients and stakeholders throughout the event supply chain. These systems require the implementation of procedures and practices not dissimilar to those that operate in the oil and gas sector. We take the health and safety of everyone involved in our events extremely seriously, so making sure all parties comply is an essential and demanding part of the role.
Lunch away from my desk is a rare event – sandwiches from the local bakery are normally the preferred option. We hold regular “lunch and learn” sessions designed to facilitate the expansion and maintenance of our team’s existing skill sets.
When working onsite with our team, time is often of the essence, therefore a quick working “crew lunch” is usually all we have time for.
After lunch is often when the team produces its finest creative thinking. This work is always a balance between the potential impact of the concept and the associated cost of implementing it. The most important component of this activity is the development of the creative brief - if it’s not on strategy and related to the client’s objectives, then it’s worthless.
The role of an event manager is not one for those seeking a 9-5, Monday – Friday job. There are many projects, such as dinner dances, which finish late in the evening. As the overall manager of the event, I’m always present until de-rig is completed and everyone is safely off site. On these occasions it can be well after midnight before I leave the venue. I don’t mind the late evenings – it’s incredibly pleasing to see the positive reactions of your clients, after months of hard work.
The frequent compliments from both our clients and their guests make all the hard work and long hours very worthwhile. At the end of the event, it’s very motivating to reflect with the team on how successful the event has been, whilst absorbing any key learnings to help us ensure an even more successful outcome next time.
I think it’s really important to have a healthy work/life balance. In my spare time I love to relax by spending time horse riding. I used to compete for Scotland at the age of 16, but I now enjoy it more as a leisure activity to de-stress.
I am also really passionate about travel – I was lucky enough to work as a music teacher at an orphanage whilst exploring Thailand for three months during my gap year.
My fiance Scott and I grasp every opportunity to go and explore new countries and experiences.
I am truly committed to my career and believe that my work ethic and enthusiasm aids me in delivering a very high standard of events throughout the year.
I would encourage anyone who shares these attributes to pursue a career in the events industry.
It is a very exciting time just now for Concerto Live Scotland and I look forward to developing my role with them further over the next few years.