Katherine out to make her mark
Published: 09 Mar 2016
Name: Katherine Irvine
Job title: Marketing Consultant
Works at: White Wolf Collective
Qualifications: 1st Class Honours in Public Relations
WHAT DOES YOUR ROLE INVOLVE?
As a marketing consultant, I am account manager for a number of clients, meaning I am working on different projects every day, which definitely keeps it interesting.
My role really depends on the client; since starting in the job, I have worked on a variety of traditional advertising campaigns, digital projects and an international road show.
BEST THING ABOUT YOUR ROLE?
The best thing has to be getting to work with such inspirational people and organisations.
This whole experience has given me a different outlook on what I expected working full-time in the industry would be like. It’s really encouraging working with people who are genuinely passionate about what they do and it has given me a better idea of what I want to get from my career and the drive to make it happen.
YOUR JOB’S BIGGEST CHALLENGE?
Not enough hours in the day. After the success of our first Third Sector Exclusive, we have decided to launch the campaign again as there are so many amazing charities in our local community that I would love to work with.
BEST CAREER ADVICE?
One of my lecturers at RGU once told me, “If it doesn’t make you want to get up in the morning, you’re in the wrong job”. And I think that’s definitely a rule to live by; you spend so much of your lifetime working, why would you do something that you don’t enjoy?