Digital Marketing Manager
An exciting opportunity has arisen for a Digital Marketing Manager to join our client's Marketing team.
As Digital Marketing Manager, you will provide leadership and management support to the Digital Marketing team responsible for acquisition and engagement programme. In doing so you'll provide a supporting lead to the Digital Marketing Executives responsible for the delivery of digital acquisition campaigns. Additionally, you will also be responsible for the management and auditing of digital marketing agencies.
As Digital Marketing Manager, you'll be responsible for the day-to-day management of PPC, affiliate, lead generation, display, mobile, and paid social channels, with a proven track record of delivering on time and against budget whilst meeting agreed targets. Furthermore, you will not only plan and implement those digital campaigns but also maintain their ongoing optimisation, working closely with the business and wider marketing team to ensure seamless integration across all of online and offline channels.
Your skills and experience
To be successful in this role you should be a qualified member of the CIM or equivalent and have previous experience within a similar role. You must have a solid understanding of digital marketing campaign management, performance reporting and campaign analysis.
You will possess good commercial awareness along with a sound knowledge and working experience of digital marketing channels including PPC, SEO, display, email, social media, mobile and affiliate marketing. An ability to work independently and with all levels of the organisation is essential. You must be comfortable in building relationships with a variety of stakeholders.
Sound business acumen is a must, as is excellent communication, planning, problem solving, and organisational skills. You must be resilient and adaptable to change with the ability to effectively manage relationships and drive results through innovation and creativity.